Client: Pepsi
Agency: Crea
Director: Egor Lymarev
Task: the brand had a ready-made video filmed somewhere in the Arab countries. We liked everything about the plot, but the faces, locations and food are clearly not ours. It was necessary to shoot a similar video, but in the context of Kazakhstan realities.
Solution: in a short time, we found a dozen actors, picked up clothes for everyone, built locations from scratch and cooked virtually a mountain of food (more than 50 pizzas, burgers, doners and pilaf). We also figured out how to drink cola in the frame so that after watching it you want to run to the refrigerator for a drink.
Agency: Crea
Director: Egor Lymarev
Task: the brand had a ready-made video filmed somewhere in the Arab countries. We liked everything about the plot, but the faces, locations and food are clearly not ours. It was necessary to shoot a similar video, but in the context of Kazakhstan realities.
Solution: in a short time, we found a dozen actors, picked up clothes for everyone, built locations from scratch and cooked virtually a mountain of food (more than 50 pizzas, burgers, doners and pilaf). We also figured out how to drink cola in the frame so that after watching it you want to run to the refrigerator for a drink.
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