Client: Seltfar
Task: talking about typical problems of the throat, nose and sinuses, without showing human organs, doctors, “before” and “after”.
Solution: let's play on words, because the fireball in the throat is an easily readable and well-visualized opponent of health. That is also very different from the usual characters adopted in pharmaceutical commercials.
Task: talking about typical problems of the throat, nose and sinuses, without showing human organs, doctors, “before” and “after”.
Solution: let's play on words, because the fireball in the throat is an easily readable and well-visualized opponent of health. That is also very different from the usual characters adopted in pharmaceutical commercials.
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