Client: Yandex
Agency: Crea
Director: Constantine Sobol
Task: show that the service is on the same page with Kazakhstan and Kazakh requests.
Solution: we jointly with the agency decided to fill the video with local jokes and show traditional requests in modern realities. In an extremely short period of time, we found locations, selected actors, and drew a bunch of screens. The shifts turned out to be difficult, a snowstorm began (so we urgently moved the location of some of the shots to the interiors), but in the end we managed, and submitted the videos in all the adaptations existing in the world.
Agency: Crea
Director: Constantine Sobol
Task: show that the service is on the same page with Kazakhstan and Kazakh requests.
Solution: we jointly with the agency decided to fill the video with local jokes and show traditional requests in modern realities. In an extremely short period of time, we found locations, selected actors, and drew a bunch of screens. The shifts turned out to be difficult, a snowstorm began (so we urgently moved the location of some of the shots to the interiors), but in the end we managed, and submitted the videos in all the adaptations existing in the world.
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