EN

Client: Arbuz.kz

Agency: -

Director: Konstantin Sobol

The challenge: Create a series of short commercials that quickly explain how the service works while staying memorable through humor and a strong visual hook.

The solution: We developed several short scenes within one shared concept.
We worked with just two actors, each carrying multiple mini-storylines. On screen, the characters find themselves in simple but comical situations, with their reactions and facial expressions becoming the main comedic device. The cherry on top — or rather, the strawberry — was a set of graphic inserts that helped each joke land faster and harder.
The result: six funny, fast, memorable films built around a simple message — the vegetables, fruits, and berries on Arbuz.kz are high quality because they’re grown with real care, as if for one’s own family.

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