EN

Client: Cesna.kz

Agency: -

Director: Yersain Dosmukhamed

The challenge: Create an anniversary film for the company’s 60th anniversary — warm, inspiring, and large in scale. A piece that tells not just the story of the brand, but of a long journey taken together with the country.

The solution: This idea called for scale: multiple scenes, many characters, and visual transitions between different eras. To preserve that scale while staying within a sensible budget, we combined live-action production with AI-driven workflows and created around half of the scenes using AI.
From there, it became meticulous hands-on work: refining the generations, enhancing details, seamlessly matching them with the filmed material, and bringing everything together in the final edit. The result feels like one cohesive piece, not a collage of different production approaches.

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