Choco

OCTOPUS

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Client: Choco

Agency: -

Director: Konstantin Sobol

The challenge: Create the feel of a large-scale advertising campaign with multiple films — on a budget that did not allow for that kind of scale.

The solution: We came up with a modular shoot concept: a set of short, vivid scenes featuring characters in recognizable everyday and office situations — from being buried in sticky notes and phone calls to domestic chaos with dishes and laundry. From there, we structured the edit so these moments could be freely recombined and turned into different films.
Thanks to the tight rhythm, slightly exaggerated characters, and the contrast between routine stress and bright moments of rest, the films feel fast, lively, and full of energy. In the end, we turned limited production resources into a whole system of advertising videos with a strong visual identity.