LG AI

OCTOPUS

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Client: LG

Agency: -

Director: Ilya Karchin

The challenge: Create a distinctive film without showing any people on screen.

The solution: We made clothing the main characters of the film.
On screen, the garments begin to “live” their own lives: they move slightly, talk to one another, and even complain a little. The viewer watches it all like a miniature performance.
A fun detail: all of this was done long before the era of AI tools. Every movement of the clothing was animated by hand — through complex animation work and meticulous frame-by-frame craft.