LG Anti-Fake

OCTOPUS

+7 700 236 99 84

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Client: LG

Agency: -

Director: Denis Berestovoy

The challenge: Show the problem of counterfeit appliances and explain to viewers how to avoid them.

The solution: We chose to frame the film as a short detective story.
The main character takes on the role of an investigator: examining the appliance, spotting suspicious details, and connecting the clues. Through these moments, the viewer gradually learns what to look for when making a purchase.
We deliberately pushed the genre further: using contrast-heavy lighting, distinctive compositions, costumes, and an atmosphere that echoes classic detective films.
The result is a story that is genuinely engaging to watch on its own — while also clearly showing how not to fall for a fake.