Alex Saryagash

OCTOPUS

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Client: Alex Saryagash

Agency: -

Director: -

The challenge: Bring a large-scale New Year concept to life when a live-action approach was beyond the available budget.

The solution: The agency initially came in with an idea built around live-action production. Together, we found another way: keep the sense of scale and journey, but execute everything through graphics. That led to a visual transition concept, where one scene flows naturally into the next, gradually building a complete New Year story.
Behind that lightness was a great deal of work invisible to the viewer. The illustrator created large multi-layered artworks, and we helped assemble them so the transitions would feel seamless, the camera moves would look natural, and the entire film would hold together as one cohesive visual space. The result was a clear, large-scale, and highly cohesive motion piece that preserved the ambition of the idea without the need for live-action production.