NL ED SMART

OCTOPUS

+7 700 236 99 84

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Client: NL

Agency: -

Director: Yersain Dosmukhamed

The challenge: Create a commercial that feels stylish, appetizing, and contemporary — while also clearly communicating the product’s complex formula and benefits.

The solution: We built the film at the intersection of refined food cinematography, live-action footage, and graphic design. On one side, there are appetizing visuals of coffee, chocolate, berries, and dessert textures that make the product feel desirable and emotionally accessible. On the other, a dense visual language where graphic overlays explain the formula, properties, and effect quickly and clearly.
The whole piece is driven by rhythm, visual richness, and a clear delivery logic. As a result, ED Smart feels not like just another “healthy product,” but like a contemporary solution that works on both desire and understanding at once.