SANTO

OCTOPUS

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Client: SANTO

Agency: -

Director: -

The challenge: Explain the harm of improper antibiotic use without making the film feel like a dry medical lecture.

The solution: We translated the topic into a “fairy tales for adults” format: three characters, three recognizable behavior patterns, and three stories in which viewers can easily recognize themselves or people they know. That turned an important social issue into not a lecture, but a clear and engaging storytelling format.
Animation gave us more freedom than live-action would have: the freedom to use metaphor, shift quickly between events, and build an entire visual world where one scene flows naturally into the next. That is exactly where the strength of a motion piece lies — it does not have to be literal to be precise, expressive, and highly effective at explaining complex ideas.
The result was a film that feels useful, easy to absorb, and visually cohesive — the kind of piece people actually want to watch through to the end.